05-25-2015, 04:42 AM
Well, in response to that video....
Duh!
That's why most AAA publishers don't announce their games until deep into production, usually only months to a year before release. Marketing people know the value of hype, and how long it will actually last.
With Kickstarter, you are announcing very early in the dev cycle (sometimes still in pre-development). But, then again, to Jason's point, with some of the money that these kickstarter games make, it doesn't matter if a single copy is sold after the fact - unless they take so long that they actually blow all their profits in dev costs.
Duh!
That's why most AAA publishers don't announce their games until deep into production, usually only months to a year before release. Marketing people know the value of hype, and how long it will actually last.
With Kickstarter, you are announcing very early in the dev cycle (sometimes still in pre-development). But, then again, to Jason's point, with some of the money that these kickstarter games make, it doesn't matter if a single copy is sold after the fact - unless they take so long that they actually blow all their profits in dev costs.
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